Pitch Perfect – Tuning the Perfect Pitch

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I was delighted to be asked to present at this year’s Venturefest in Oxford a couple of weeks ago.

Venturefest is a networking event held annually and focused on business creation. Over the day entrepreneurs seeking capital to start or grow their businesses network and give 15 minute presentations to an audience of investors – both venture capital companies and high net worth individuals actively seeking to invest. I was asked to give some guidance on pitching:

Some Dos:


Plan and prepare your pitch with the audience in mind – put yourself in their shoes: they are thinking “What’s in it For Me.” Point out what they get (rather than what you’re looking for!)

Structure your presentation well:

  • Overture (Many operas and symphonies begin with an attention grabbing start.) Open with a statement that motivates the audience to keep listening. (An overture to an opera includes snippets from the work that is to follow.) Share with your audience what’s coming up.
    (The content of the main body of your pitch will vary but may include “Finances, Competitors and Marketing Plan”) Suggest 3 “Acts”  (but no more than 5.)
    • Act 1
    • Act 2
    • Act 3
  • Finale (Reprise your main points)
Rehearse (Practice makes Perfect) A musician would never dream of going into a performance without rehearsing.
 
Create visual aids that are VISUAL (i.e have images, charts and graphs) and aid the audience understand the points you make.
 
Rehearse again.
 
Smarten up your appearance. Polish your shoes, do up your flies, if wearing one, tie your tie correctly, check your hair, remove dangly jewellery – remove distractions.
 
During your performance SMILE and make eye-conact with your audience.

Some Don’ts:

  • Read to your audience
  • Use PowerPoint as an auto-cue
  • Be “I” focussed. Too many pitches begin “I want…” “I am looking for…” ” I am seeking £45,000…” etc.
  • “Wing it”
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